Privacy Policy

Effective Date: June 5, 2026

obliviouschimp LLC, a Wisconsin limited liability company ("obliviouschimp," "we," "us," or "our"), makes the Breath Hero mobile app ("App"). This policy explains, in plain language, what the App collects and what choices you have.

The short version: Breath Hero has no accounts — no sign-up, no email, no password. Almost everything you do stays on your device. We don't sell your data, we don't show ads, and we don't use third-party trackers.

What We Collect

• An anonymous device ID. The first time you open the App, it creates a random ID (a UUID) on your device so it can keep your settings and progress straight. It isn't your name, email, or phone number, and we can't use it to identify you.
• Your practice data. Your breathing sessions, daily progress, CO₂ test results, preferences, and stats — plus anything optional you enter during onboarding, like a display name, goal, or experience level. You create this, and it lives on your device.
• Purchase status. Whether you've unlocked Breath Hero Pro. We never see or store your card or payment details — Apple or Google handle that.
• Anonymous analytics and crash reports. Aggregate usage events (such as first launch), basic device info (model, operating system, app version, language), and crash diagnostics. These are tied only to your anonymous ID, never to your identity.

We do not collect your name, email, phone number, precise location, contacts, photos, or health records, and we do not link your practice data to a real-world identity.

How We Use It

• To run the App and keep your progress on your device.
• To unlock and restore your Breath Hero Pro purchase.
• To diagnose crashes and fix bugs.
• To understand, in aggregate, how the App is used so we can improve it.
• To measure, anonymously, whether an App Store ad led you to install (see Advertising attribution below).

We never use your data for advertising, and we don't sell or rent it to anyone.

Where Your Data Is Stored, and Who Processes It

• On your device. Your practice data sits in a local database on your phone. It is not uploaded to any Breath Hero server — we don't run one that stores your personal data.
• Your own iCloud (Apple devices). So you don't lose progress between your own devices, a summary of it — streaks, totals, level, your chosen coach, and any optional onboarding details — syncs with your anonymous ID through Apple's iCloud. That's your iCloud account; we can't access it, and you control it in your device's iCloud settings.
• Service providers. Anonymous analytics are processed by TelemetryDeck, and crash reports by Sentry (configured to exclude personal information). They act on our behalf under their own privacy terms. Payments are handled entirely by Apple or Google. These providers may process data in the United States or the European Union.

Advertising Attribution

On iOS, we use Apple's Search Ads Attribution to measure, anonymously, whether an App Store ad led to your install. It returns only campaign identifiers — never personal identifiers. We run no other ad or tracking SDKs.

How Long We Keep It

Your on-device and iCloud data stays until you delete it (see Your Choices and Rights). Anonymous analytics and crash data are retained by our providers for a limited period and then deleted or aggregated, per their policies.

Your Choices and Rights

• Delete everything. In the App, open Settings → Delete all data. This permanently erases your on-device data and the progress summary synced to your iCloud. Deleting the App also removes the on-device data.
• Manage iCloud. Control the synced summary through your Apple ID / iCloud settings.

Because we hold no information that identifies you on our own systems, there is very little for us to look up or hand over. Still, depending on where you live, you may have rights under laws such as the EU/UK GDPR (access, correction, deletion, portability, objection) or the California CCPA (know, delete, and opt out of the "sale" of personal information — which we do not do). For the anonymous analytics and crash data we process, we rely on our legitimate interest in keeping the App working and improving it. To make a request or ask a question, email [email protected].

Adults Only

Breath Hero is for adults. The App is not intended for or directed to anyone under 18, and we don't knowingly collect data from minors. If you believe someone under 18 has provided us with personal information, contact us and we'll remove it.

Our Website

Our marketing site (breathhero.app) uses Google Analytics for anonymous traffic stats, which sets cookies. If you join the waitlist or use a contact form (provided by Tally), that form receives the details you choose to enter, such as your email. The App itself does none of this — this section applies only to the website.

Security

No method of storage or transmission is perfectly secure, but we keep the little data that leaves your device to a minimum and rely on the industry-standard protections of Apple, Google, and our providers. Your on-device data is protected by your device's own security.

Changes

If we make a material change to this policy, we'll update the Effective Date and note the change in the App or on this page before it takes effect.

Contact

Questions? [email protected].